Our narrative flow takes the audience from the current problematic state of cloud tech and integrations systems, to a solution featuring an introduction to the new Cloud Pak for Data product.
The visual language takes a dramatic shift during the experience by design. We begin in the current state of cloud tech an integrations systems which is problematic, and we take the opportunity to spotlight those inefficiencies when the system ultimately breaks in the fail state transition. After the system fails we introduce the hero product in a bright multidimensional world. This new visual aesthetic uses elements from the beginning states allowing the wholistic experience to feel cohesive even with the dramatic visual transformation.
DESIGN PROCESS OF THE CLOUD PAK
THE IMMERSION ROOM