Letters From Vincent

→ A machine learning and A.I. powered experience where you exchange letters with Vincent Van Gogh. Each letter comes with a unique sketch, and is written with his own words using his letters and natural language processing. Over 100,000 letters were written across New York City, Los Angeles, Vegas, and Orlando. → Client: Immersive Van Gogh → Agency: Technology, Humans and Taste → Role: Creative Lead + Design Direction → Team: Nathan Phillips, Dave Kalvert, Jenny Pachucki, Brian Chirls, Justin Pearlman, Kendall Konenkamp, Christine Austin. → In collaboration with David Korins Design.

THE LETTERS

Van Gogh only sold one painting in his lifetime. However he wrote 900+ well documented letters, most of them to his brother Theo, that has provided readers a window to the world through the eyes of the artist. His letters are the vessel of this narrative driven experience.

ORIGINAL REFERENCE LETTERS

UI/UX

This experience begins by painting the world around the participant, dropping them in it, and then giving them agency to drive their own experience. Vincent's response is generated based on each unique participants letter. For example, if he was asked for inspiration in a letter, he may include "I feel a certain calm. There is safety in the midst of danger. What would life be if we had no courage to attempt anything?"

THE SKETCHES

The unique sketches were the result of a flexible design system, an artist hand drawing tons of environments and elements in the style of Vincents, and natural language processing. Each scene was created by layering tons of interchangeable items overlaying background plates. These are a few sample sketches that were generated.

SUBMISSIONS

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