Studio Website
Potion Design
A strategically fresh approach to a design studio website, designed for an optimized experience for both experienced and non-experienced buyers (clients). This website redesign was preceded by an internal brand refresh that I also lead. The outcome was a new studio positioning of Purpose-Driven Experience. Every design decision for the website was made through the lens to help the user unearth purpose and influence a constructive conversation with the studio.
Role:
Design Director / Strategy Lead / Copywriter
Created at Potion in collaboration with Phillip Tiongson, Myles Bryan, Ziwei Ji, Hector Rivera, Cynthia Bryan, Alley Boatenreiter, PXLP.