Campaign hero Images
PROCESS
We designed each environment to speak as loudly as the characters themselves, and each story was framed around one of the four key brand colors. This allowed us to create four diverse but cohesive visual narratives, that functioned as a window into the lives of four unique characters. Selecting set pieces and props became a process of hiding easter eggs within all of the different scenes that helped tell the story and personalities of our four hero teens.
BTS
