Oscar Ma (he/him)
Multidisciplinary Problem Solver & Storyteller
© All rights reserved, 2024.

Hi, I am a Brooklyn based multidisciplinary creative, focusing on narrative driven experience design. I wear many hats, both literally and figuratively. I approach complex problems and creative opportunities strategically while utilizing my diverse creative background which include interactive experiences, exhibition design, product design, web, linear media, advertising, + more. The magic lies in the details, and many opportunities hide in the unconsidered moments. I challenge myself and fellow collaborators to interrogate behaviors and systems we take for granted, to create truly impactful work. I am currently creating spaces and experiences for brands at Wasserman.
Experience:

Wasserman
Potion
School of Visual Arts (Professor)
Technology Humans and Taste
Local Projects
Arnold Worldwide
Momentum Worldwide
Social:

Email
Linkedin
Instagram
Currently:

Listening to
Watching
Playing
Essence Festival 2024
Target

We brought the style vibes to Essence Festival 2024 with Target's Inner Circle. This multi-touchpoint activation was designed for empowerment and communal celebration. The guest experience begins outside the physical footprint to create an inviting and joyful sentiment. While people are queuing to enter, they have front row seats to the runway where they celebrate the unique beauty of our guests. This impactful moment comes full circle later when those guest become the ones celebrated as they strut down the runway and step into the spotlight.
Role:
Creative Director

Created at Wasserman in collaboration with Aaron Neal, Andrew Metz, Chris Belcher, Conner Calabro, Jason Fisher, Jonathan Thompson, Joy Kim, Kahee Hu, Keirstin Fernandes, Kelan Doria, Maggie Cassidy, Megan Harris, Molly Barnett, Monica Morgan, Riley Meek, Rob Frakseti, Sean Cowie, Taylor Fordam, Tucker Wexler, Yoon Son, Zuzu Boisson.
Concept Renders: